Disclaimer: I invented Kernference before it was an actual event. Kernference is a fictional conference that I created and implemented brand guidelines for. Originally a digital collection, I printed a physical pamphlet to accompany the guidelines to match the method of making I used for the logo. To create the logo, I printed, folded, and scanned (several times) my hybridized phrase, Kernference. The process was heavily influenced by Letraset type.